Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open for business at 704 E. Broadway in Anaheim, Calif. on March 16. The Van Doren Rubber Company is unique in that it manufactures shoes on premises and sells them directly to the public. On that first morning, 12 customers purchase shoes, which are made that day and ready for pick-up in the afternoon. The name House of Vans is coined Early 70s Skateboarders who like Vans' rugged make-up and sticky sole are seen sporting for the first time and is showcased on the windows of the Anaheim location. (function(f) {var _np=(window.P._namespace("AplusModule"));if(_np.guardFatal){_np.guardFatal(f)(_np);}else{f(_np);}}(function(P) { // register javascript with unique module id P.when("jQuery", "AplusModules-module-6", "ready").execute(function($, hoverModule) { hoverModule("aplus-module-6-1"); }); })); VANS BRAND PILLARS ART Street art has been a big part of the Vans brand since day one. From iconic prints like the Vans checkerboard to fresh seasonal collabs, we're inspired by creative thinkers and doers every day. MUSIC Embracing and fuelling creative expression through live music is at the forefront of our Off the Wall spirit. STREET CULTURE From our foundation as an original skate shoe company, to becoming the world’s most iconic streetwear brand, authentic street style has been at the heart of everything we do ACTION SPORT Since our beginnings in California in '66, skating, surfing and counter culture sports have been our bread and butter. Read more VANS ACTIVE FAMILY PRODUCT DETAILS OUTSOLE: The outsole is basically the very bottom of the shoe that hits the pavement. Outsoles can be made from SBR (sulfur butadiene rubber), traditional gum rubber, and various other materials. UPPER: The upper is the top part of a shoe that is adhered to the foxing and outsole, it can be made from a variety of materials. When designing an upper, many things are considered: flexibility, weight, durability, breathability, and fit. Footwear uppers range from the very simple to the very complex. SOCKLINER: Sockliners separate the sock from the midsole and provide support and cushioning to the foot. Read more Doheny Filmore Decon Atwood Asher Ward Ward Hi Sidestripe ✓ ✓ ✓ Waffle outsole ✓ ✓ ✓ ✓ ✓ ✓ Closure type Lace up Lace up Lace up Slip on Lace up Lace up Low top ✓ ✓ ✓ ✓ ✓ High top ✓