Vans It was founded in California in 1966 by Paul Van Doren and three partners. She then produced the "Deck shoes" better known today under the label "Authentics". In the 70s the Vans were adopted by Californian skateboarders who appreciate these colourful, wear-resistant, sneakers with soles that stick to the grip of their boards. In 1975 Vans exploded with the release of the inevitable "Era" designed by skate stars Tony Alva and Stacy Peralta, then in 1979 with the release of the "Slip-on" developed in collaboration with riders from different horizons (skateboard/BMX). In the 1980s and 90s, Vans continued its expansion in snow and outdoor sports (wake boarding, surfing, motocross) sponsoring alternative sports events and the construction of skateparks in the USA. At the end of the 90s, Vans finally crossed the Atlantic to reach us with its iconic models: "Era", "Slip-on" and "Old Skool baskets".